A popular word to use in the business world is engagement. It’s an all-important practice that’s essential for earning and retaining customers or clients. In the case of a conference, you want to be sure that your attendees are engaged and interested; if their attention flags, so will your business opportunities.
The best solution for engaging conference attendees is to use a mobile event app. Think of it as a personal assistant for everybody attending your conference. It’s also a great way to cut down on the sometimes steep overhead costs associated with putting on a conference. You might be asking yourself how. Let’s take a look.
An event app can handily replace printed materials such as invitations and fliers. Going digital is hugely cost-effective in cutting down on some of these expenses. In other words, an event app is a worthy investment.
Of course, it’s important to provide this tool in such a way that even those with little smartphone experience can use it as well. With that in mind, conference applications should have a slick and intuitive interface that provides information in an easily accessible format.
Of course, a conference is a two-way street. By using an event app, you can not only provide information, but receive it. Attendees can provide feedback in the form of surveys or comments, ensuring that your next event goes even more smoothly.
In short, event apps are emerging as a hugely beneficial way to engage conference attendees and aid in customer retention. Anything less is a waste of time.