We all love technology, I mean we program our house alarms, order pizza and pay the babysitter all from our phones. Why not manage your sponsors the same way? As event planners, we rely on technology to keep us organized and ingrained in our events. Making our lives easier and providing a smooth transaction is what technology’s all about. A mobile event app goes far beyond simply replacing paper schedules and maps. Leveraging smart technologies, you can actually share the load and allow sponsors to create their own unique profiles in the app. You read that right – you can eliminate that lengthy sponsor excel spreadsheet!
By allowing your sponsors to be involved in creating their profiles within the mobile event app, you’re arming them with the power to present custom and dynamic data. User based roles allow your sponsors to access the app and only edit the portions to which they are assigned. Their profiles can be populated on the fly and remain the same throughout an event or they can update daily to promote contests and daily drawings. Profiles can include full contact information, full color logos, social media, website links and booth location information. It not only gives your sponsors the opportunity to get creative and flex their marketing muscles, it takes the work out of your hands. In the end, it’s a win-win with your partners.
While we use our devices extensively in our personal lives, we are seeing an increase in demand for business apps to deliver the same convenience. Including your sponsors on your mobile event app isn’t just providing them an engaging platform to showcase their products and services; you are allowing them to gain access and tailor their experience to the audience.