It’s a fact: mobile event apps allow for instant communication between conference goers, sponsors, partners, local attractions, and the conference host. The line of communication doesn’t end just at alerts and auto-populated content. Measuring the effectiveness, relevance and deliverance of knowledge transfer is crucial in attracting repeat attendees. If the content isn’t deemed interesting, relevant or current, you will see attendance drop off sharply as the conference goes on. Additionally attendees are less likely to return to a conference or event without compelling and fresh information.
Surveys have long been used in measuring satisfaction at tradeshows, conferences and events. The host would rush to set up a room before the next session came in – setting up the room with paper surveys and pencils supplied by the hotel. Event Managers rushed back into the room in between sessions to collect the surveys and refresh the ones that actually were filled out. Getting the audience to provide input is a challenge – not everyone wants to spend time to provide feedback.
With a mobile event app, surveys are built right in – available for giving feedback at the user’s leisure. Attendees can access the surveys directly from their device and provide ratings, yes or no responses and text comments in real –time. Aside from reminding the audience to take the surveys at the end of the session, a pre-scheduled push notification a minute after the session ends is an excellent reminder to get the feedback you need.
Surveys and responses don’t end there, Conbop’s mobile event app offers reporting features that highlight your metrics in beautiful graphics. These can be downloaded via excel or delivered in a solid PDF. This means you can share the analysis across the event – with your team and the speakers and attendees as well. Surveys with a mobile event app increase response rate, improve efficiencies during your event, and help leverage your green initiatives by eliminating unnecessary waste.