Communicating directly with attendees at your concert or event can be challenging. Not only are attendees smothered in visual messaging with booths, exhibitors and vendors, but they are also pre-occupied with the musical acts occupying their senses. Mobile event apps have an elevated opportunity to cut through the clutter and get branded messages right into the audience’s hands.
Given the size of an audience at a concert or any outside event, mobile event apps are key in communicating with attendees. An innovative opportunity to offer sponsors and partners is messaging via push notifications. Since these are delivered directly to a device and can be pre-scheduled, event directors really have a unique opportunity to guide the audience through a great messaging experience.
When using push notifications on a mobile event app, the messaging should be clear with a call to action that leads to a clear benefit. One case study saw a huge success with a guest appearance of a singer-songwriter meet and greet at a booth. Once the message was sent out, the sponsor had an immediate influx of attendees lined up to meet and take selfies with the guest of the hour. With the entire festival going on in the background – there is no better way to connect with the audience other than a mass text to everyone in attendance.
Whether your event is 100 or 10,000, using push notifications to send messages, corral attendees or encourage participation in an excursion is an effective way to communicate with attendees. As long as the message has movement and interest, it can really move folks. Nearly everyone has a smartphone and loves getting good news delivered right to them.