It’s no secret – partner organizations sponsor conferences and events to get in front of prospects. The goal is to increase sales, make connections, and align themselves with their peer brands. In a competitive market, standing out can be a challenge. At conferences and events it isn’t enough to just show up with a pretty booth. Making contact sometimes requires a personal connection.
Mobile event apps provide users a platform to communicate, forge relationships or make an informal introduction. Our digital age and business climate demands immediate information – gone are the days of attendee lists mailed weeks after an event. Time is money, and events are the ideal platform for marketing your organization, right here – right now.
A mobile event app is the most efficient way to connect your attendees to your sponsors during your conference. Users have the ability to control their contact information and avoid being contacted if they prefer to stay anonymous. It will never feel like a forced introduction – all information is voluntary.
If conferences weren’t an excellent opportunity to get connected – do you think they would still be so popular and well attended? Give your sponsors the information they want, make them happy and guess what – they will return next year!