It’s a fact: the most effective marketers are leveraging social media to engage their audience. The relationship is mutually beneficial as you will often see consumers and clients take to social media to claim their love, affinity and preference for their favorite brands, lifestyles and names. Social media is a critical part of connecting with clients, creating conversation, and controlling messaging with your audience. The climate of a conference allows for that conversation to be heard on a higher scale – when you incorporate social media with your mobile event app.
Integrating Twitter and Facebook allows your attendees to provide feedback, share information and increase knowledge transfer we are all interested in. It’s not just the attendees getting in on the action – sponsors, exhibitors and speakers are getting in on the action as well. Because social media is voluntary and most people are happy to join in on the conversation, it provides that platform to increase visibility in a really organic fashion that doesn’t feel forced.
A few tips to increase your social media participation at your event:
- Establish a hashtag before your event
- Begin using your hashtag one month prior to your event to increase adoption
- Use your hashtag in all communication to reinforce
- Add your branded hashtag banner to the rotation of sponsor banners
- Have your Twitter feed prominently displayed on your website
A couple of years ago, social media was a slippery slope for many organizations. It seemed counter intuitive to open the digital doorway to criticism, complaints, and many organizations didn’t have a dedicated staff to manage the many accounts. It’s now one of the most critical messaging pieces an organization can utilize. Integrating social media with your mobile event app makes sense and adds that layer of connectivity we all enjoy. Contact us today for a mobile event app demo.