You’ve booked the venue, set up your website and created collateral – but will people show up? Creating a buzz around your event is the best way to attract attendees and sponsors. Aside from spreading the word through traditional media channels, integrating a social media strategy can prove big returns before, during, and after an event. We have put together a step by step to help leverage social media in promoting your event.
Before the event:
-Create a relevant hashtag that you will use across each social media channel. It’s best to stick with one, at most include two hashtags in your text to ensure clear messaging.
-In addition to using it in your digital marketing, incorporate the hashtag in your traditional printed material as well. This will give you the opportunity to reinforce that message across the audience.
-Utilize your hashtag when you have major announcements: key note speakers, golf outings, new sponsorships. This will get the audience involved and create that conversation.
During the event:
-Make sure your entire team is utilizing the hashtags in their preparation for the event. This will encourage partners and attendees to use it while traveling and upon arrival.
-Utilize your mobile event app to reinforce the hashtag and encourage use. Allowing your attendees to access your Twitter and Facebook through a mobile event app increases the chances.
-Run contests through social media using your hashtags and integrate within your mobile event app for a completely digital experience.
After the event:
-Share pictures via social media and your mobile event app incorporating the hashtag.
-Utilize a push notification on your mobile event app including the hashtag to encourage use.
-Make relevant and interesting announcements about future events using the hashtags so the audience can tell the events are related.
Being the hero of your event and connecting the audience is a big job. Leveraging the technologies you have available will help you look like a super star. Engage your audience and attract more attendees with an integrated plan utilizing social media and your mobile event app.