Conferences and events serve a pretty distinct purpose: to share information, get industry intel and forecast what’s to come. They are critical to the success of industry and commerce – no other means of technology can substitute for the ability to meet face to face. Ensuring everyone leaves the event armed with the exact information they are looking for is your job. Whether you are hosting a User’s Group or technology tradeshow, your job is to make information available to all attendees. Documenting that point of knowledge transfer and satisfaction can be tricky. Leveraging a mobile event app gives you access to metrics that were hard to pinpoint before.
Sponsors are always looking for new ways to stand out and a mobile event app is the perfect opportunity for any organization looking to heighten their brand awareness at an event. The sponsorship can include clickable banners that circulate throughout the app and go directly to a website, landing page or YouTube video. Metrics are collected on the number of clicks a sponsor banner receives during the event. These metrics can be gathered and provided after the event for analysis by the participating organizations.
A mobile event app isn’t just critical in communicating and broadcasting information across your conference. It can also provide incredibly useful metrics that help you prove the value of your meeting and event.