Conventions give us incredible opportunities to meet, connect and make deals. It’s really the whole reason we take time away from our homes and work life, get on a plane, and travel – to convene in one spot and make things happen. Making direct connections at events, especially large ones, can be tricky if not near impossible. Event managers know their role in the match making process: ensuring the right audience gets in front of the partners, and providing that positive ROI experience. Up until recently, both attendees and sponsors had very little say in what information is provided.
Creating a profile is a very personal thing, after all who can tell your story better than you? Whether it is a quick bio on a dating site or a professional CV on your professional blog, most folks know what – and how much – information they are willing to share. Some Delegates will want to connect on every platform possible and provide info on all communication channels: LinkedIn, Twitter, Facebook, email and phone number, while others may want to keep a low profile (see what I did?) A personalized profile can also allow a user to customize their experience even further – by stating the products or services they are currently seeking.
Utilizing a mobile event app to allow attendees to create and publish their own information opens another avenue to make those valuable connections meetings and events are all about. Conbop’s CMS system allows users to populate their own profiles including pictures, bios, social media and other personal contact information. It doesn’t just put the users in the driver’s seat, it frees up one more thing planners have to manage.