Marketers love a good message with relevant content; it is what we strive to offer with every single sentence typed, tweeted or posted. It’s no secret: PR and marketing are reliant on a mixed media platform to deliver messaging. There are a variety of media we can leverage to get our message out. A mobile event app can help you leverage an RSS feed to incorporate your messaging into your app and deliver across your entire conference network. This unique opportunity can deliver messages to a new segment and develop your subscriber base.
We often see announcements, press conferences, and media events in conjunction with a major national conference or event. Organizations spend countless hours and dollars preparing for a major partnership announcement or product release. These events are often high profile, invite-only special events that are designed to garner media attention. Incorporating an RSS feed that includes all of your press releases, philanthropic efforts, and corporate announcements is a great way to deliver your message to a broader audience. Each user on the mobile event app would has to the information and announcements as they are made – giving you a larger audience of engaged readers that are craving your message.