Capturing leads and making connections are the core purpose of all conventions. We all collectively come together to exchange ideas, wants and needs under one roof. Badge scanners have long been used to capture leads for vendors, partners, and exhibitors. The technology was simple: take the scanner, point it at a badge and you have a badge holder’s contact information. Even though the technology was simple and easy to use, many conferences still did not offer the service to attendees. Without the event organizer’s consent, these technologies can’t be deployed.
Mobile event apps help all users engage and communicate on the show floor. The technology isn’t just limited to maps and general information; you can actually capture data via the QR code scanner provided in the mobile event app. This technology built in the app allows exhibitors to capture lead information with a click of a button. Since all attendees at an event are using a mobile event app, it really is that simple. An app can completely replace the use of clunky and expensive lead scanners at conferences and events.
Mobile event apps increase engagement for speakers, attendees, exhibitors and event organizers. As the technology continues to grow, we see the benefits reaching new heights and opening more and more doors for all users. Leveraging technology to incorporate a hand held lead scanner is just another way a mobile event app is maximizing engagement and creating community at your event.