Forging new connections and building engagement is the goal of all Users conferences. The audience is typically made up of current users or potential new clients that are sourcing products and services. The audience itself is completely captive and there for one purpose – to learn more about your products. Delivering a power-packed conference is an absolute must and ensuring your message is delivered loud and clear is critical to the success of your event. Monitoring and tracking the reception of your messaging is easy with a mobile event app. This unique tool can keep a finger on the pulse of your event, allowing you to pivot and adapt to ensure complete success.
With a mobile event app, encouraging conversation in a safe and private environment gives users the confidence to utilize the app to its fullest extent. Here are a few ways to increase engagement and encourage your audience to continue discussions in your mobile event app:
Message Boards – Bulletin boards are a huge asset to event organizers. They allow users to post questions, make anonymous complaints or huge compliments to the event. An additional way to encourage the use of these special tools is to post regular questions that beg answers. These should be specific to relevant topics and sessions that are current with your schedule. Throw in some fun questions about the donuts at breakfast or the reception’s open bar for a little humor.
Surveys – Most attendees understand the importance of surveys and regard their own opinion as important. Making the surveys readily available in a mobile event app make it easy to administer. Keep the questions brief and offer a variety of response types. Include ratings on your opening acts and reviews on the taco bar to allow for some light conversation.
Picture Showcase – With devices all conveniently sporting awesome cameras, an image gallery is a great way to get audience interaction. Send out alerts to prompt photo contests, send the teams out on a quick scavenger hunt, or ask them to upload their favorite view from the rooftop reception. Another option is an “I spy” contest where colleagues can compliment good work or alert organizers of a potential issue.
Any way you slice it, event apps will increase engagement and give you a straight shot into your audience’s perspective. Mobile event apps are a digital extension of both the organizer and the attendee and can provide invaluable data to help you succeed.