When there’s a mobile event app for an event, you’d better believe there’s buzz from sponsors on how to be a part of the action. Nowadays, it is not enough to just be simply grouped in a program or digital guide among all your competitors. Sponsors want to be highlighted in unique and outstanding ways. On the other side, attendees want immediate information delivered to them in real time. And of course, timing is everything–when they’re at an event, they are likely thinking of products and services relative to their business needs.
We’ve highlighted the best opportunities to elevate your sponsor’s visibility across the entire audience.
One major sponsorship opportunity and prime real estate within a mobile event app is the main splash screen. This is the welcome screen image that pops up when the mobile event app opens. Every single user will be greeted with a message around that partner’s services and solutions.
The next option is a sponsor banner. This appears on every page and can be rotated throughout the app. These are especially attractive as they can provide unlimited sponsors live and clickable links right in the app. These colorful and vibrant ads have the option to open the sponsor’s website, go to the sponsor detail page inside the app or a separate landing page.
An option to highlight a sponsor or a group of sponsors would be to include a Featured Partner icon and have the companies listed within the section of the mobile event app. This can include full color logos, social media buttons, descriptions, and any special offers they have around the conference or event.
Another way to visually enhance a partner’s visibility is to have the home screen featured with their logo/design. This gives your sponsors consistent and static delivery of their logos, goods, or services. This would be the image that is static on the background of your mobile event app.
One of the most celebrated messaging systems in mobile event apps is push notifications. These are direct texts to all users that can be utilized in an abundance of ways. Push notifications give your partners direct access to communicate across the entire audience in real time. Ideas include sending out a ‘sponsored’ message, booth drivers and drawings, or announcements of raffles and booth events.
If you’re interested in discussing more ways to offset the cost of your mobile event app or increase your ROI, contact us today!