Along with the changing world of technology has come new ways ways to conduct business. Every minute of every day, the public is shown advertising in the form of billboards, television ads, Internet banners, Facebook and Twitter messages and YouTube. In fact, it is not uncommon for YouTube to be featured in news items on national news shows.
In order for any company to effectively take advantage of the digital communications space, it must find ways to stay connected in the best ways possible. Mobile apps for business makes that happen.
There is a reason that mobile app development is considered to be the most powerful media form that was ever invented. Marketing custom apps helps businesses get their branding message out there so that it can be heard above all of that noise.
Rather than send special offers to mail boxes to be deleted, businesses should have those communications sent to their mobile devices, because that’s where they are spending all their time these days.
Not only a new mobile app become one of the best marketing tools available, it can also keep people returning to the website. Apps encourage people to visit websites and download all types of useful and interesting data.
Additionally, apps allow businesses to communicate with customers in entirely new ways that are more meaningful. This means that prospects are more likely to respond favorably to marketing messages.
While promotional email statistics show that those messages receive only around 4 percent read rate, PUSH notifications from mobile apps receive around a 97 percent response rate. With those kind of statistics, no company can really afford not to have its own branding message turned into a mobile app.