Increasing booth traffic at your conference is every exhibitor’s goal. We love to look out and see lines of attendees hungry for our information. Creating that buzz that attracts the crowds at your event can be easy to conjure up using a mobile event app. It’s no doubt that a cool gadget or techy giveaway encourages attendees to sign up for more information. Using a mobile event app to expand your interest list is just one of the ways a mobile event app works for exhibitors.
At a recent event, the platinum sponsor made a huge splash with a custom exhibit booth and brought in a daily opportunity drawing for an iPad Air. With just over 500 attendees over 3 days, the odds weren’t that bad for folks interested in winning that special tablet. Along with the sales team, the organization had hired convention models to engage passersby with an opportunity to win the new device. Armed with just an exhibitor badge, the group saturated the convention floor seeking entrants for the daily drawings. To create that buzz, the exhibitor encourage participation by stating winner must be present during the scheduled daily drawings.
Entering the drawing was simple; interested participants just scanned the exhibitor badge and their contact information was populated into the interest list. Every day at 3pm, the exhibitor created a large crowd around their booth with attendees excited to see who had won the prize that day. In the end, they created the buzz they were looking for and walked away strapped with a lengthy interest list for their sales team to tackle back at home.