Having a headliner act or celebrity keynote speaker is a popular concept among conference hosts. A recognized name can offer an incentive to attend, give credibility to a lesser known organization or event, and draw media attention that helps promote the event. Conference hosts pay big bucks to get these figures to come and address their audience on a relevant topic or kick off an event. These famous faces are often incorporated into all marketing collateral and advertising efforts in promoting the event – after all they can tell an inspirational story on their own or appeal to a larger audience by name recognition only.
Marketing and promoting your headliners shouldn’t end at pre-conference buzz. Sure, they may have enticed someone to register, but headliners will also be a major draw to the actual event itself. Here is a quick guide to help you promote your headliner act during your event:
– Give your headlining act top billing with their own icon. Your celebrity speaker or nationally recognized band surely has a lengthy biography or history to lend to their promotion. Give them their own icon on the app to allow attendees to learn all about their story and give a glimpse of what they’ll be addressing at the event
– Send out push notifications to attendees to remind them when the big event is happening. To ensure no one misses the act, send everyone a quick text reminding them to check out the performance and the room number so they can find it.
– Use their image as the background on the day they are preforming or presenting. This will give everyone a heads up on what’s to come and also get the excitement building. Keeping the content dynamic is always a great idea when using a mobile event app.
– Include their performance in the surveys. This is a great tool to measure the engagement and relevancy of their message or performance. These can be administered through the mobile event app concurrently or directly after the performance or speech.
Having a world leader, celebrity or phenomenal band is an exciting attraction at your event. Using a mobile event app to highlight their presence is a must – it truly integrates your headliner into the whole conference.