Corralling attendees to an offsite event during your conference may seem like herding cats. It’s often hard to predict how many folks will actually show up to an activity or reception off property. If they’re responsible for getting themselves there, clear and concise communication is key to maximizing attendance at these special events. A mobile event app can help you make sure your attendees know where to go and how to get there.
At a recent event, the organizers had nightly events that required attendees to meet at various restaurants within walking distance of the host hotel. Some evenings it was a cocktail or dinner reception, and one night was a walking tour of the local area. This particular night took the group to a series of local breweries and attractions that really showed off their city. Managing the communication to make sure everyone arrived at the right place at the correct time was coordinated through their mobile event app.
All of the activities of the event were included in the overall schedule of the program as well as prominently highlighted in the event app. Not only was the address and location included in the agenda; it was also set up in a separate amenities section with location and contact information included. When an attendee clicks on an address associated with a destination, the app loads the native mapping solution within the device. This allows for the attendee to get immediate walking or driving directions to that destination. It gives users full control to navigate in and around the convention site on their own. Whether you have a walking tour or a short drive, an event app can help ease your offsite logistics at your next event.