They say a picture is worth a thousand words and if you check out any major social media site, you will see that rings very true. We use images and photos to convey everything about lives, from making major announcements to sharing a perfect sunset or even to deliver a joke. A photo gallery in your mobile event app can act as an extension of your social media sites and create that micro-community that is the sure sign of a successful event.
All users of a mobile event app already have a camera connected to their device, so getting folks to use the photo gallery shouldn’t be a heavy lift. One way to increase usage of the image gallery is to ensure content is refreshed and images are uploaded on a constant basis. Laying the foundation for the other users is a great way to get everyone on board. Start out by posting a picture of your team checking in, being greeted with a mai tai, or a view from your balcony. This will get attendees en route to the venue excited to arrive and encourage others to post their snapshots. Another way to increase the use of your mobile event app is to set up back drops and themed staging areas in high traffic areas for users to pose and take groups photos during the event. Bonus points for funny hats, mustaches and other wearable props.
Photo galleries in a mobile event app provide that element of engagement and entertainment that allows your users to celebrate the event in their own special way. When they leave, it can act as their year book for that moment in time. One thing is for sure – every savvy marketer will be scouring the images for the good ones they can use next year to promote that event.