In today’s fast-moving techie world, fads and trends go as fast as they come. Remember when QR (quick response) codes were all over the place a couple years back? They were plastered everywhere – the sides of cups, posters in the mall, even on the side of Plumbers’ trucks. They were a new advertising tool that really leveraged the smartphone in a cool & refreshing way. To many, QR codes are considered the first experience of an “app” integration our smartphones utilized. When scanned, a QR code directs the user to an informational website or landing page to learn more about a specific feature. These are best utilized for very specific topics and should always be directed to pages using responsive design for optimal user experience.
QR codes in a mobile event app offer that extra layer of dimension to the user experience. It’s essentially an extension of a current module set up to deliver outside information. In certain industries, it is a main source of outside information integration.
There are variations of how to incorporate QR codes into your mobile event app. Recently we saw an organization utilize the QR codes in the artwork on the session descriptions outside of each room. The banners included a brief bullet of topics covered for the sessions scheduled for that particular room. The QR code was available to view the speaker panels and details associated with each session. The use of a QR code in the mobile event app proved to be especially useful for attendees, as the conference was set up with five tracks over three days, and with that much content, making it easy to navigate the sessions was essential to audience satisfaction.
Incorporating a QR code scanner in a mobile event app is easy and efficient. Conbop’s mobile event app is designed to detect whether a scanner currently is accessible on a device. If it detects that the QR code scanner is missing, it will direct you to the app store to download. That is leveraging truly smart technology.