Mobile event apps are useful on many ends, for both users and administrators. For users, they provide all the pertinent information on the event; who, what, and how. It is essentially their guide to help in maximizing their experience at the event. From an administrator’s perspective, a mobile event app is a data rich tool that enables communication, information delivery and real time insight into the actual conference experience. For both, it is a trusted source of information and a direct communication line to the entire audience and event management staff. Keenly managing the information provided in surveys and message boards can help event organizers take advantage of this valuable information and identify challenges and address them quickly. Here’s a brief overview on how to stay proactive in the heat of an event.
Surveys have long been used at conferences to get feedback on speakers, venue, food and the overall satisfaction of the production. A mobile event app allows for real time feedback – an incredibly powerful tool that traditional pen & paper surveys didn’t provide. With real time responses, you can measure satisfaction and quickly respond to issues or complaints you receive. Something as simple as having the A/C turned up too high or a bigger issue, such as the lack of available seating can make or break someone’s experience. Paying attention to the responses on surveys allows you to make changes and correct any unforeseen issues immediately – before it spirals out of control. These tools are important in anticipating issues and give you a true insight into the actual goings on within each session, meal and special event.
Managing the information that is published on the event app’s bulletin board is easy; you can either manually approve each post or have them go live immediately. Editing is a breeze, whether the post was previously approved or automatically uploaded. Posts can be edited, removed, or addressed in real time allowing for immediate response by the community or administrators. The bulletin board is often used to share ideas and recommendations – it can also act as a source of inside intel for event planners. Many folks feel pretty comfortable writing their feelings freely on message boards, and this is an incredibly valuable tool to anticipate issues and quickly correct them.