There is an inherent value of doing business face to face: people are present and focused. When we meet on the phone, we are often responding to emails, checking info on the next calendar event, or reviewing a plan for an upcoming project. There is no replacement for a conference: the brains behind some of the most respected brands, a chance to connect with old colleagues, and make deals all come from this perfect platform. A simple way to take advantage of distraction-free decision making, it enables organizations to continue to host events as often as attendees are lining up.
Technology and design advancements offer a unique opportunity to increase visibility and effectiveness of our current conventions. Delegates have access to more information than ever – and they know very quickly if an event is worth their time. Content, competition, and location are often cited as major decision makers for conference goers. An excellent tool to help them navigate an event is a mobile event app. This can get relevant and compelling information into the decision maker’s hand and help prove the case for attending an event. Mobile event apps are so robust and provide a wealth of information – researchers can see sponsors, attendees, speakers, and even determine if their competitors are attending a conference or event.
In today’s world, a web meeting is a simple bridge for a meeting, one step up from being an email conversation. Nothing will ever replace the advantages and opportunities that come from an exciting conference. Mobile event apps elevate meetings and conferences to a heightened space where learning and sharing collide. Conferences are truly the only platform for knowledge transfer, idea sharing and growing our own pipelines.