The whole purpose of a sponsorship is for companies to connect with their prospects – your attendees. Companies understand the value of a conference sponsorship and budget well in advance for any new opportunities to catch the eye of your attendees. Just a couple years ago it was the internet café, USB and CD-ROM which most sponsors chased after. It was the new & exciting way to get in front of prospects.
In today’s market, sponsors have to really cut through the clutter and think strategically on how to reach their targets. The technology and novelty a mobile event app offers is very attractive to sponsors. High level sponsors are skipping padfolios and printed materials, instead opting for a chance to be featured in the latest technology that lies in every attendee’s hands.
Whether you have one platinum or marquee level sponsor or maximize the opportunity to all 200 sponsors, the premium position these days is the sponsor banner on your mobile event app!