Mobile event apps are essential in the planning, preparation and successful execution of your meetings and events. In pre-conference stages mobile event apps offer attendees the chance to create agendas, customized agendas and plan their foot print for the show. When attendees download their mobile event app well in advance of the conference dates, it gives them a chance to be a part of the momentum and excitement of the lead up to the event. The data and analytics captured during this process tells a very powerful story.
Let’s consider this for a moment: your conference has multiple tracks and several types of attendees whose interests range and some may cross over. When assigning session locations, attendance size is often the major consideration. After all, you wouldn’t want seating for 75 if you know there will be 125 in the audience. The alternative of a half empty room is equally dreadful.
That’s where analytics in your mobile event app play in. The ConBop dashboard allows for instant access to see what users are adding to their agendas and even how frequently they’re clicking on a particular session. This valuable data can help anticipate the popularity of a particular session or event. You can actually gauge interest and predict attendance at individual sessions, presentations or demonstrations.
To learn more about analytics in mobile event apps, contact us today!